http://inchiostroelettrico.it/?p=104 (on the digital shift) Mon, 22 Feb 2010 20:54:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://inchiostroelettrico.it/?p=104&cpage=1#comment-8 Some thoughts on Nielsen’s paper on paid content online | Inchiostro elettrico Mon, 22 Feb 2010 20:54:50 +0000 http://inchiostroelettrico.it/?p=104#comment-8 [...] This research doesn’t tell anything about pricing, although a few info may be inferred from various sources. For the Italian speaking reader, I’d like to point to Baionette librarie, whose latest posts recently summed up with convincing details that 9.99$ is already perceived as the price over which the consumer would think twice before paying (Il duca’s argument is far more complex than this, and he openly suggests a lower price, but for this post we can keep 9.99$ as the rough limit). Similar conclusions are reached by Antonio Tombolini in the post I also published here on Inchiostro Elettrico. [...] [...] This research doesn’t tell anything about pricing, although a few info may be inferred from various sources. For the Italian speaking reader, I’d like to point to Baionette librarie, whose latest posts recently summed up with convincing details that 9.99$ is already perceived as the price over which the consumer would think twice before paying (Il duca’s argument is far more complex than this, and he openly suggests a lower price, but for this post we can keep 9.99$ as the rough limit). Similar conclusions are reached by Antonio Tombolini in the post I also published here on Inchiostro Elettrico. [...]

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